We’ve just wrapped up another round of exclusive insights that we collect annually for our clients, partners, and data-loving brand managers (who, let’s be honest, kind of like us too!).

What’s this survey about?

🛒 AI-assisted shopping – How consumers are using AI to enhance their shopping experience.

📱 Mobile apps as shopping destinations – Are they becoming the go-to choice for modern consumers?

📩 Want early access?

If you’re curious about the findings, email us at hello@mobileinstitute.eu, and we’ll share the insights before they go public in our Q2 2025 mini report.

The first results of our regular consumer trends survey, “e-Shoppers Insights”, are now available! 📊

What did we find out?

🔍 Consumers’ expectations for brand-consumer dialogue—not just the content, but also the speed of response!

🛍️ Insights into the Polish promotional calendar—what people buy, for what occasions, and how far in advance.

💰 Data on consumer behavior during promotions—what influences their purchasing decisions.

📩 Want access to these insights?

If you think this data can help your e-business, email us at hello@mobileinstitute.eu, and we’ll send you a secret link to the insights!

📅 Stay tuned! The full results will be released in Q2 2025 as part of a series of mini reports.

We did it—just in time for Santa Claus! 🎅 This project was a real challenge, with tight deadlines and a complex topic, but we’re proud to announce the release of our latest report, prepared at the request of the Chamber of Digital Economy.

This time, we tackled the question: How much has the Polish e-commerce market spent on adapting to EU regulations like RODO, Omnibus, and DSA? The answer? Tens of billions of zlotys! 💰

📊 Why was this report created?

The mission of the e-Chamber is to support the e-commerce market by consulting on legal solutions and educating both businesses and policymakers. Knowledge is always the first step to change, and this publication provides a comprehensive understanding of the financial burden on e-tailers.

We hope this report will:

• Increase awareness of e-commerce challenges
• Encourage greater legislative stability
• Drive more support for businesses implementing regulatory changes

🔎 See the full findings here: Read More

Who’s been waiting for the most important ESG report in Polish online commerce? Well, the wait is over! The latest edition of “Sustainable e-Commerce”, prepared by Mobile Institute for the Chamber of Digital Economy, has just been released. Now in its fourth edition, this report remains the key publication on responsible and sustainable e-business.

📊 What’s inside?

• The strategic approach of e-businesses to sustainability
• The business benefits of being green-friendly
• Insights into the sustainable e-commerce market
• Data on e-consumer awareness and how sustainability influences purchasing decisions
• A deep dive into responsible personae—the key consumer segments driving green commerce

🔎 Check out the report summary here: Read More

Our reporting gem has just been unveiled! The latest edition of “Omni-Commerce: I Buy Conveniently” is here—one of the most important e-commerce reports in the Polish market, frequently cited both domestically and internationally.

This report draws on Statista data and provides a comprehensive view of e-commerce trends, allowing us to track key market phenomena. With standardized questions asked consistently over nearly 10 years, it offers an accurate, data-driven picture of how the e-commerce landscape is evolving.

📊 Why is this report important?

• It monitors the pulse of the e-economy
• Tracks market trends and consumer behaviors
• Provides valuable statistics for businesses and decision-makers

📌 The full report is available exclusively to members of the Chamber of Digital Economy, which commissioned the study.

🔎 View the abridged version here: Read More

Today, we premiered our latest report, prepared for the Chamber of Digital Economy. This time, we focused on a crucial pillar of e-commerce—logistics. Efficient delivery is the backbone of a well-functioning e-commerce ecosystem, ensuring smooth operations and customer satisfaction.

📦 What’s inside the report?

• The impact of delivery on e-customer satisfaction
• Key expectations e-tailers have from logistics partners
• Insights into trends shaping the future of e-commerce logistics

🔎 Check out the summary here: Read More

📌 Full report available to e-Chamber members.

Yesterday, at a gala event, we had the pleasure of presenting awards for the Best Meat and Cured Meat Offer 2024 competition. This year marked a special milestone—for the first time, consumers selected the winners, and our form system powered the voting process!

Internet users evaluated various aspects, including product display, pricing strategy, private label meat and sausage products, and even the best meat offer in e-commerce.

The atmosphere was red-hot 🔥, and the winners were:

🥇 Żabka

🥇 Auchan

🥇 Olewnik

🥇 Aldi

Congratulations! 🎉

📸 Check out the event photo report with our participation here: Link

The Mobile Institute, on behalf of the e-Chamber, has just launched the report “Cross-Border E-Commerce. A Brand Without Borders.”

Cross-border online sales are rapidly expanding, making them an increasingly significant “piece of the e-commerce pie.” That’s why we were eager to conduct an in-depth study on the topic. The findings reveal that more and more Polish retailers are considering entering digital cross-border sales—or have already taken the leap into international markets.

Key insights from the report:

• 60% of surveyed e-shops already sell cross-border alongside their domestic e-commerce operations.
• 20% plan to expand internationally within the next three years.
• 57% operate in 2 to 5 foreign markets, while 37% have already reached 10 or more.
• 6 out of 10 cross-border e-tailers expanded to new markets in the past year.

These figures are highly promising, especially in a time of economic slowdown in Poland.

🔎 For a summary of the report, visit: Read More

📌 The full version is available to members of the Chamber of Digital Economy.

That’s today! The launch of the report “Customer Experience Trends. Revolution or Evolution of Customer Experience?”, which we had the opportunity to prepare for Brandly360.

Is CX (Customer Experience) a dynamic, ever-evolving category, or has it become a fixed, well-defined phenomenon embedded in time and context? In the fast-changing world of online shopping, do consumers, users, and management representatives perceive customer experience differently? And how do buyer metrics shift the perspective on e-commerce?

If you’re interested in how to build customer experience in e-commerce, don’t hesitate — check out this hot report now! 🚀

Emotion Recognition Now in Our Customer Feedback System

Today, there is mega excitement across our entire team, including those working below deck (read: IT). We have just added emotion recognition to our system for monitoring and interpreting customer feedback!

Who have we hired to tackle this complex but business-critical task? Artificial intelligence, of course. From now on, businesses and e-commerce companies can check what emotions they evoke in their customers and users. Is it joy, interest, or perhaps anxiety?

Make sure to find out, as key indicators like CES (Customer Effort Score), NPS (Net Promoter Score), and ultimately, sales statistics and revenue depend on it.

Together with the Wiadomości Kosmetyczne portal, we handed out awards in the 14th edition of the Drugstore of the Year 2023 competition. The winners were selected by consumers in a ranking that was part of the Cosmetics Distribution Channels in Poland 2023 study, which we had the pleasure of conducting using our modern research tools.

Responses and ratings were collected from more than 1,000 panellists. Those eligible for the survey were shoppers in the Beauty category, meaning individuals who purchase a variety of cosmetic products. For the first time, the ranking was also expanded to include shop formats beyond traditional cosmetics stores.

The winners of the competition included:

• Rossmann – Favourite drugstore where I buy cosmetics and Best marketing communication with customers.
• Hebe – Drugstore where I most often buy cosmetics, Fastest following of trends and introduction of novelties, Convenience and ease of shopping, and Aesthetics and design of the drugstore.
• Super-Pharm – Best shopping and after-shopping service and Best loyalty programme and offers for regular customers.

It was with particular pleasure that our CRO presented the award to Super-Pharm, as we have been supporting the brand for a long time in monitoring customer satisfaction in the post- and after-purchase service areas, among other initiatives.

For more details, click here