Winning concepts

We love reading consumers' insights and ideas. Their knowledge is worth benefiting from, as they can often point to a solution that no one has thought of before or look at a product from a completely different angle. Our data shows that consumers often lack specific products and are able to identify portfolio developments. Also in the testing phase, it is the consumers who usually have the most factual, often critical, but also necessary comments for subsequent success.

Ideas & quick wins

Sometimes it's good to take a fresh look, and it's certainly good to benefit from the knowledge of the people who use your products, i.e. your customers - that's why we are in constant contact with our panelists and can collect their opinions for you, and of course we also brainstorm with your customers, giving them online tools for testing and rate your products, share their ideas for changes or development

Startups

It is said that the first step is the most difficult, that is, for a startup the moment of product implementation, then the market says "check" - that's why for years we've been helping startups predict what the response will be and adjust the product to the needs of consumers and future customers in advance, it's a bit like taking that worst risk from you