Industries

Each category has it’s own specifics that every good manager can tell and every experienced manager can sniff out. And that's why during our “research journey” we try to explore as many categories as possible. We have become well acquainted with consumers buying fashion products, cosmetics, medicines, home furnishings products, electronics, children's products, pet products, financial products, hobby products, ordering food and catering, buying trips and excursions - so that when we tell you about your customers, we can refer not only to your category, but also to the entire market and point out your specifics

• beauty → natural cosmetics, green commerce, shopping paths, shopping channels, persona, men’s cosmetics, baby & kids cosmetics, pet cosmetics, beauty services and many more
• catering → catering as a form of time saving, health catering, categing to maintain or reduce weight, price sensitivity, ingredients, organic catering, produce and local delivery, ordering food to your home, preferred kitchens and restaurants, delivery requirements, health aspects, wellbeing, persona and generations
• children’s products → shopping paths and factors, shopping budget, active shopper and decision maker, children's influence on shopping decisions, toys, cross border shopping and from non-EU platforms, green commerce, recommerce, trusted and top-of-mind brands, love brands and many more
• education → remote learning, online training and workshops, learning apps, apps for kids, further education, hobbies and self-development, interests, learning personae and generations, learning materials, learning forms, book purchases, educational videos, educational audio, influencers and experts
• electronics → persona, shopping paths, decision process, promotions and black shopping, delivery methods, cross-border e-commerce, recommerce and many more
• fashion → persona, shopping paths, shopping channels, inspiration, promotions, love brands and private labels, sustainability and recommerce, slow fashion, returns, time to delivery and many more
• finance → household budget, savings, investing, payment methods, managing a budget on a daily basis, strategies to optimize spending, purchasing models, using professional financial services, mobile banking, security, data processing and many more
• FMCG → shopping budget, daily shopping, e-commerce, promotions, shopping decisions, shopping paths, optimizing strategies, promotion apps, loyalty programs, green food, super food, vegetarians, persona and generations
• games → types of gamers, gaming devices, types of games, time spent playing and playing times, game ratings, testing new games, game purchases and many more
• health → OTC, shopping paths, shopping decisions, prescription services, medications and conditions taken, use of medical services, health and wellness, persona and many more
• home → interior design styles, inspiration, influencers, vr, ar and other shopping innovations, delivery methods, time to delivery, persona, returns, omni-channel and many more
• moto → persona, buying styles, buying paths, buying channels, buying factors, buying process, buying satisfaction, top of mind, after-sales service, complaints, repairs, loyalty programs and many more
• pet products → shopping paths and factors, shopping budget, products quality, trusted and top-of-mind brands, inspiration, influencers, toys, beauty products, health products and many more
• travel → destinations, vacation calendar, family vacations, vacations with pets, active vacations, ecology, shopping factors, vacation evaluation, trusted operator brands, vacation services