Market segments

In times of massive amounts of marketing information and boredom with it for a large part of consumers, precise and contextual communication is key. It is necessary to incorporate the specifics of your current and potential customers into your strategy and operations. Nothing is more misleading than to say that most behave the same way. You only need to look at your partner or friends to understand that not everyone buys impulsively or analyzes every promotion or detail from the product description, not everyone enjoys shopping and takes ecological aspects into account when buying. We are different, every business needs to know how.

e-commerce

We are masters in this field, we have been researching digital commerce and its participants (both consumers and business) for more than 10 years together with the Chamber of Digital Economy and major players such as Allegro, Modivo, Przelewy24, Blix and many others - thanks to this we know all the trends, purchase paths, decision factors and moments, payment, delivery and communication preferences, UX and CX areas and we can tell you about them, give you a perfect background to watch your results and parameters, show you optimal development directions

• e-commerce
• m-commerce
• omni-commerce
• social-commerce
• re-commerce

b2b

so business-to-business relations - for many years we have been supporting our clients in monitoring the satisfaction of their business customers, as well as researching the buying habits and behaviors of corporate buyers, both the complex purchasing processes of corporations and the purchases of small business owners and sole proprietors, especially in the e-commerce channel

• cooperation of companies
• sales to business customers

persona

segmentation is the key to optimization and efficiency of each of your activities - it requires constant observation and good insights, fortunately we provide both of these things, we also carefully analyze the acquired, often multidimensional data, with the use of statistical analysis and AI we create and describe segments, we always use parameters that you can use in the creation of communications, if the client allows (we will more firmly connect our system and his e-commerce) then we track the behavior of personas and help measure the relevance of communications

• industry specifics
• behavior tracked
• shopping styles
• personality according to Prof. Paul D. MacLean
• demographics
• dynamics

employees

a key resource for the company's growth and customer satisfaction - we support our clients with employee satisfaction surveys, check their expectations, and make it easy to share ideas for improvements and comments (also anonymously)

• 360 assessment
• idea bank