Personas identification

Often our customers don't even realize how much valuable information they have about consumers, and their customers. They often rely on simple demographic characteristics that explain some of the behavior, but don't make the message sound like tailored, perfectly tailored information. This, we know, you don't always have the opportunity to speak to a tailored audience, but every approximation to your target is extra points for you and a chance for more sales.

We construct personae, or profiles of your dreamiest, most loyal, least loyal, most forward-thinking, most worthwhile... customers based on your purchase database, declarative data from jointly conducted surveys (satisfaction monitoring, cognitive waves) as well as insights from consumers from a panel of Internet users. Remember, meticulously and consistently asking the right questions leads to the greatest insights and gives you the nourishment to create a true picture or rather multiple pictures of your customers. That's called segmentation, that's called profiling, that's called targeted communication and offering.

Ok, it may seem complicated, but let's do this work together and get to know your customers.
What can we do?

• analyze the data you have about your customers and users (e.g., logged in the e-store, tycjco left a contact)
• in waves we ask questions to your database about information you don't have, e.g. knows, lifestyle, kids, pets, goals, passions, hobbies, etc.
  Ok you already have a broader, but also more specific profile, so
• we launch a continuous survey, monitoring, and study whether I like you, your products, online buying, basket value, satisfaction level , loyalty depends on who your customer is, or more like what he is

And now what?

• First of all, we create for you a picture of customers “here and now” and identify those top, loyal, most valuable, but also lost, lost, buying from the competition, buying oazjonal
• Secondly, we let the system learn from the data and to each person who visits you and who buys from you, we assign key variables:
• how to communicate
• what is important to them
• how much he is able to spend
• what his price elasticity is
• persona’s SWOT
• persona’s competitive advantages
• what is his must-be and what is his wow! point
• …

you can use it once and adjust your actions, but it's much better if you monitor and adjust to personas on a regular basis. The world is a changing place, consumers are vigilant, they love change as long as it's beneficial to them. Keep this in mind.

Depending on which model and level of knowledge you choose, from our masses:

• a description of the personas/segments with characteristics and tips on what and how to communicate to them
• a system that learns and shows you what segments you are gaining, where you are losing and how to communicate better on an ongoing basis

Let us know, what interests you, we are waiting.