Shopping triggers

Consumers' purchasing paths change over time. Our analyses over many years show that they depend on many factors, such as the consumer's buying style, but also on external circumstances such as wallet size, family situation (e.g. the arrival of children, pets) and the economic situation, such as inflation, political uncertainty. In times of prosperity, the paths of some consumers lengthen because they have time for shopping analysis, while others shorten because they can afford to choose their favourite brands, not only in promotions. And what is it like now? How is it in your industry? How is it with your customers? You simply have to know!

Shopping paths | customer journey maps

That is the way through the customer's journey to the shopping cart and payment - we know how important this path is, its permeability and transparency, because at each stage the potential customer can simply decide - that's why we monitor the time and behavior of consumers at different stages, and at set moments we check how they evaluate them. We also ask them to evaluate the whole path when they want to leave your store or when they make a purchase, so you have full visibility - you can see not only what the customer did, but also why, and whether they are likely to return to you.

• key decision moments
• bottlenecks
• exit analysis
• ideas
• offer questions
• satisfaction x paths x segments

Exit surveys

Usually implemented in stationary stores, we also transferred to the area of digital sales as globally only 1.88% of site visitors make a purchase, therefore, information on why potential customers leave the site becomes crucial and is where the huge potential for growth lies - well, if you want to explore this area, you can do so with us for any shopping channel