Customer journey maps

Travel mapping and mapping is a tough piece of bread. Every traveler and e-commerce manager knows this. Why? Because you need to know:

• the goal, i.e. what target you want to achieve
• the stages on the purchase path (in different circumstances and your category)
• the persona, i.e. who buys how and why they are important / key to you
• key moments on the path, i.e. the triggers that make the decision to buy and the slowers, distractors, presenters that make the decision not happen today
• must-be factors that if not met, no purchase
• competitors and their message
• competitors and their prices
• ok, first of all, who are your competitors in the mind of the consumer

What are we doing to help you?

• we ask your customers how they buy in your category (not necessarily from you, quantitative surveys and online interviews, we can also conduct shopping diaries with them)
• we check (in monitoring mode or cognitive wave or survey on a panel of Internet users) what are the key moments or factors for them in making a decision
• based on your customers, we check how you perform in key areas
• we determine pain points and identify quick wins
• we draw a journey map or maps for you, if you also let us drill down into the profiles is segments of your customers